Our Background

Learn where it all began – The journey, inspiration and the people behind the powerful vision of redefining the perspective of East African tourism, and what impact it can make in the lives of communities.
The story of Sacred Gem Safaris was born from lived experience. Its founder, Romeo Amooti Ruyonga, envisioned a safari company that would not only celebrate the untamed wilderness of East Africa, but also empower the people who live within it.

For years, Romeo witnessed the challenges communities face-youth unemployment, structural exclusion of women, human rights struggles, and environmental degradation. He also saw the gaps in the tourism industry, where wealth generated from safaris often leaves the local communities untouched, and the stories of marginalized people go unheard.

Instead of accepting the status quo, Sacred Gem Safaris was created to bridge this divide. At its core, our background is deeply tied to:

01

Community

Grounded in East Africa, Sacred Gem Safaris is shaped by the realities and resilience of those who live here.

02

Creativity

Photography and videography are not add-ons, but integral tools to tell powerful stories of change.

03

Justice

We embed human rights, dignity, and empowerment into the DNA of our business model.

From the very beginning, we recognized that safaris could be more than sightseeing tours. They could be a force for social good - a tool to create jobs, skill youth, preserve the environment, and give global audiences the chance to engage with authentic stories